About Me

Welcome to Crazy Brave Media, where the art of storytelling meets the precision of brand marketing. With an illustrious journey spanning over 25 years in the dynamic realms of TV, media, and entertainment, we have cultivated a legacy of creativity that sets us apart.

Our expedition through the vibrant landscapes of Hong Kong, Bangkok, Kuala Lumpur, and Singapore has moulded us into forward-thinking leaders with a passion for pushing creative boundaries. At Crazy Brave Media, we don’t just understand the power of captivating visual content – we specialize in crafting it.

Driven by an unwavering commitment to results, we prioritize effective solutions and optimal outcomes for our clients in traditional and digital media. Collaboration, innovation, and a genuine enthusiasm for the creative process are the cornerstones of our approach.

Elevate your brand’s narrative and media endeavours with a seasoned professional who brings not only decades of experience but also an insatiable passion for creating unparalleled success in the ever-evolving media landscape.

Step into a realm where your brand’s story is transformed into an immersive experience. Our extensive experience and dedication to creative excellence make us confident in our ability to contribute meaningfully to any team. Together, let’s embark on a journey to create remarkable content that captivates audiences and leaves an indelible mark on the world of media, ensuring lasting success for your brand.

Welcome to the extraordinary world of Crazy Brave Media – where creativity knows no bounds.

TV & Broadcast

My TV production portfolio includes various shows catering to different genres and audiences, from creating an original reality tv show format for Hewlett Packard to a comedy talk show commissioned by Toggle. I have worked with various networks across the region.

Starworld, Channel [V], Lifetime, Astro, LiTV, Mediacorp’s Channel NewsAsia and Suria

CONTENT MARKETING

ONITSUKA TIGER M66

As a content marketer, I have had the opportunity to work on a range of exciting projects that have allowed me to showcase my creativity and strategic thinking skills. One of my most memorable experiences was working on the Onitsuka Tiger M66 campaign. In this project, we partnered with local influencers to create a series of videos that showcased the brand’s latest designs. The campaign was a success, and we were able to generate a lot of buzz around the new collection.

WHAT MATTERS IS YOU

Another project that I am particularly proud of is for Asics ‚

WHAT MATTERS IS YOU campaign.

This campaign focused on showcasing empowered women from different walks of life, including athletes, singers, and businesswomen. Through this campaign, we were able to highlight the importance of self-care and personal development while also promoting the brand’s products.

Digital Video

Creating engaging video content across all platforms requires a keen understanding of the brand, product, and audience. The video content should not only be visually appealing but also informative and engaging to the target audience. Various video content types can be used, including tutorial videos, corporate videos, event and festival highlights videos, music videos, and live music performances with multi-camera and live switching for live streaming.

To keep up to date with the latest trends, video creators need to have an eye for detail, be able to experiment with different formats and styles, and embrace new technologies. They should also understand the unique features and requirements of each platform, such as Instagram, YouTube, or TikTok, to ensure that the content is optimized for maximum engagement.

Overall, creating engaging video content requires a combination of creativity, technical skills, and an understanding of the target audience’s preferences and behaviors.

VIRTUAL PRODUCTION WITH UNREAL

Thanks to the virtual concert series, music lovers were able to enjoy their favorite bands while staying safe at home during the pandemic. The use of advanced technology like Unreal Engine opened up a whole new world of possibilities for the music industry, making virtual concerts a viable alternative to in-person events. The production team used advanced motion capture technology to track the movements of the performers and bring them to life in the virtual world. The animated characters were then placed within stunning 3D environments. The results were breathtaking as viewers were transported into a world where music and visual effects come together to create an immersive experience. Wondrous Fall offers a unique and engaging virtual concert experience that allows music lovers to enjoy the performances from the comfort of their own homes. Its seamless execution and astounding production quality create an unforgettable musical event that will leave audiences wanting more.

Music Content

LED: VISUAL CONTENT

LED walls have become a staple in live concerts due to their versatility, allowing artists to enhance their performances with stunning visuals, dynamic imagery and custom animations.

The use of LED walls in concerts has transformed how artists interact with their audience, bringing the performance to life by adding depth and dimension to the surroundings. They provide a canvas for artists to display elaborate visual content, including videos, animations, and graphics, that sync with their music to create an immersive experience for the audience.

As a content curator, designer and creator for concerts and music festivals, Sham has had the opportunity to work on various projects, creating custom-made visual content that complements the artist’s vision and amplifies their messages. LED walls allowed us to bring our collective visions to life, creating unforgettable experiences for concert-goers.

Creative Direction & Design: Event Activation

My creative direction in designing various events for clients is derived from a blend of artistic flair, meticulous attention to detail, and my exceptional ability to create strong mood boards and 3D mockups. By utilizing these visual tools, I effectively convey my ideas and concepts, allowing clients and attendees to immerse themselves in the envisioned experience. I aim to craft memorable, engaging, and deeply impactful events that leave a lasting impression.

For the H&M Gambattista Valli launch in Singapore, I drew inspiration from both the iconic fashion brand and the event theme. I created an immersive experience for attendees by weaving together elements of art, music, and fashion. The venue was transformed into a space that reflected the brand’s vision and brought the collection to life.

For the Superdry fashion show on Orchard Road, I infused the brand’s signature edgy and urban aesthetic into the event while also ensuring a seamless flow of the runway show. From the stage made of shipping container to digital video campaign, every element was carefully crafted to complement the brand’s ethos and vision

For the International Champion Cup Singapore fan zone, I focused on creating an inclusive and interactive environment for fans of all ages, backgrounds and interests. The fan zone was designed to encourage participation through games, giveaways, and interactive experiences. A key objective was to make attending the event an unforgettable experience for fans.

MUSIC FESTIVAL ONLINE CONTENT

Digital and social media marketing has become indispensable for promoting music festivals, allowing organizers to reach a broad audience and generate excitement. Developing and executing a comprehensive digital strategy is crucial to market a music festival effectively. This involves identifying the target audience, defining key messages, and selecting the appropriate platforms to engage potential festival-goers.
One of the primary platforms for music festival promotion is social media, including Facebook, Instagram, YouTube, and TikTok. Creating captivating video content is another essential aspect of digital marketing for music festivals. Compelling video ads can be produced to build anticipation and highlight the festival’s unique features, such as the lineup, activities, and atmosphere. Short and engaging video reels can be shared on platforms like Instagram and TikTok to generate organic interest and encourage user-generated content.
To enhance the festival’s online presence, producing high-quality profile videos that showcase the festival’s history, previous performances, and testimonials from attendees can be immensely beneficial. These videos help create a strong brand identity and foster a sense of community among festival-goers.